The APC’s Newest Graduate Resource: Petbizology
The Academy of Pet Careers is expanding its student resources. Job placement assistance is highly sought after at APC, and we are always searching for ways to help our graduates get jobs. But what about our graduates who want to be entrepreneurs? We are excited to announce our partnership with Petbizology, a marketing agency designed specifically for pet businesses.
Who is Petbizology?
Petbizology is a pet care marketing company that offers web design and local SEO services, including managing Google Business Profiles, designing and maintaining websites, and optimizing overall local presence. Using their background in the pet industry, Petbizology can help pet groomers, dog trainers, pet sitters, dog walkers, and boarding and daycare professionals effectively market their businesses. Previously, they have worked with pet businesses like Petropolis, Silver Maple Pet Center, and us at The Academy of Pet Careers.
How APC Students Can Use Petbizology
Our job placement assistance process involves cover letter and resume writing, portfolio building, interview prep, letters of recommendation, and networking with our preferred hiring partners across the country. Now, we can offer a resource for students who want to be their own boss. This isn’t typical for our vet assisting students, but many pet groomers and dog trainers from our school seek to find success by starting their own business ventures.
Web Design
Through Petbizology, our graduates can get a 1-page microsite for free. Whether you want to start a mobile grooming business or an in-home dog training business, a microsite is perfect for companies that want to focus on one service. For students who don’t want to be an entrepreneur, trainers and groomers can use their microsite as a digital portfolio to sell their experience or display before-and-afters. If graduates want more comprehensive web design and maintenance, they can upgrade if they so choose.
Local SEO
Pet care professionals can still market themselves, even without a fancy website. Through management of Google Business Profiles, customer reviews, content, and citations, Petbizology can make it easier for the community to find our students’ businesses. Optimizing your local presence is crucial, especially for small businesses in the pet industry.
Free Resources
For graduates who already have an online presence, Petbizology has free resources for them to utilize. Through the free website audit, students who already have a website can pinpoint exactly what’s working for them and what isn’t. Through the free local SEO audit, students who already have a Google Business Profile can learn where their business stands locally. If they want to take further action, Petbizology will work with them to strengthen the weak points.
Our Experience with Petbizology
At The Academy of Pet Careers, we have been using Petbizology’s strategy to grow our local presence and optimize our website. Using these strategies, we’ve been updating and producing web content that gets more clicks and ranks higher in search.
After implementation, we have seen record-breaking growth across all of our program. This success makes us feel all the more confident in pointing our students towards Petbizology. Expanding our graduate resources has always been a goal of ours, and we are thrilled to be able to offer this to our students who want to be business owners.
The Future of This Partnership
While we’ve been preparing to add this to our list of resources for a while, we’re even more excited for what the future holds. Petbizology is eager to see how they can continue to grow as pet business marketers for the success of our students. As Petbizology continues to expand its offerings, those services will then also become available to future APC students. More and more students are deciding to take the route of entrepreneurship, and we’re glad we can offer them more ways to market themselves.
Final Thoughts
This partnership between The Academy of Pet Careers and Petbizology represents a significant step forward in supporting our graduates' career aspirations. By bridging the gap between traditional job placement and entrepreneurship, we're empowering students to pursue their dreams whether that means joining an existing company or building their own. As we continue to evolve our student support services, this collaboration ensures that APC graduates have access to the tools and resources necessary to succeed in today's competitive pet care market, regardless of the path they take.
Hope Allen
Hope Allen combines her lifelong passion for animals with her digital marketing expertise. Growing up in a veterinary family, she gained hands-on experience working as an office assistant and sterilization tech at their mobile practice. This foundation, coupled with her degree in design and digital content strategy from Lindenwood University, allows her to bring unique insight to pet-focused content.